Having no luck selling their superhero to the newspapers, they eventually sold the rights to Superman to DC Comics, where Superman achieved huge success. Within a year, there was a syndicated newspaper strip and a spin-off Superman comic book featuring the first superhero with their own exclusive title. Along with extensive merchandising, there was a 1940 radio show, followed by an animation series in 1941, with the inevitable live action serial in 1948.
In this early example of a property crossing multiple media platforms, Superman’s apparent appeal lay with the fantastical aspects, as he battled mad scientists, criminal masterminds and giant dinosaurs.
But in the early issues, Superman’s enemies were noticeably more earthbound and reflected the concerns of an audience reeling from the effects of the Great Depression. In an early story, War in Sante Monte, Superman confronts a corrupt Washington lobbyist, Alex Greer, who is bribing a greedy senator. It transpires that Greer represents an arms dealer who is profiteering by manipulating both sides in an overseas war.
In a later tale, Superman Battles Death Underground, our hero challenges the owner of a dangerous mine who is cutting corners with safety precautions.
In 1932 Siegel’s father, a tailor, died following the attempted robbery of the family shop – so it is no surprise that Superman had a low tolerance for crime and its causes. In the story Superman in the Slums, dated January 1939, the social commentary is plain. When teenager Frankie Marello is sentenced to reform school, Superman acknowledges the impact of the boy’s social environment:
It’s these slums – your poor living conditions – if there was only some way I could remedy it!
His solution is to raze the dilapidated buildings to the ground, forcing the authorities to replace them with modern cheap-rental apartments. In creating new construction work, here is Superman’s extreme version of President Franklin D. Roosevelt’s New Deal.