Lok Sabha elections 2024: Young turks on social media
With just a few days to go for the first phase of #GeneralElections2024 to begin, every politician worth his salt or her sugar is out campaigning. Physically and virtually. In…
With just a few days to go for the first phase of #GeneralElections2024 to begin, every politician worth his salt or her sugar is out campaigning. Physically and virtually. In…
There was homage to history. There was homage to grapes and wine and misty hills. There was homage to Indian capability. Last week, when the world’s largest selling whisky brand,…
The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations…
It’s just over a month since Babita Baruah took charge as the CEO of VML India. For Baruah, who was leading WPP’s Ford business for several international markets and serving as…
As symphonic as the ‘tring-tring’ of the telephone, and the ‘ding dong’ of the doorbell, is the whistle (Seeti) from a pressure cooker in an Indian home. The trademark sound…
Guess who is hitting the jackpot on India’s start-up street? Their films might be hit or miss, but Bollywood celebrities are finding huge success with the brands they are co-creating.…
Publicis India is ramping up its creative leadership. It has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). The duo will lead the creative vision for…
International influencer marketing agency YKONE has announced it is acquiring 70 per cent stake in Indian content and influencer marketing agency Barcode. For the Paris headquartered YKONE, founded in 2008…
It’s IPL season and the volume of ads has gone up. It also means CRED is back with its signature disruptive ads. It’s also poll season and there is fair…
My favourite marketing moment of the recently concluded Tata Women’s Premier League (WPL) came when Ellyse Perry, playing for team RCB, hit a huge shot that broke the window glass…