On the campaign trail – The Hindu BusinessLine
Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s…
Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s…
It’s been ten years since the DDB Group bought out 22feet, a fast growing independent digital agency (named interestingly after the size of our small intestine to denote its gutsiness)…
I recently began using a Mont Blanc Meisterstück fountain pen. It is a pleasure to write with, and its overall look and feel is so beautiful. Whenever I write with…
Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai. The Advertising Agencies Association of India (AAAI) and The Advertising Club have…
When the shoe does not fit, it’s time to rethink size measures! And that’s what is happening in India. There may soon be a new sizing system called ‘Bha’ to…
In a world where convenience reigns supreme, the evolution of technology has led us down a path where every aspect of our lives is meticulously controlled by a single, omnipotent…
The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the brand message. The cool Waah…
With just a few days to go for the first phase of #GeneralElections2024 to begin, every politician worth his salt or her sugar is out campaigning. Physically and virtually. In…
There was homage to history. There was homage to grapes and wine and misty hills. There was homage to Indian capability. Last week, when the world’s largest selling whisky brand,…
The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations…