It’s 25 years of Škoda Auto in India and the auto brand’s new campaign pays homage to the affection and loyalty it has earned from its fans. At the heart of this integrated campaign is a film that celebrates the pure, irrational love a young fan has for her Škoda, which she pronounces as ‘Doda’. The campaign created in partnership with Team Drive from Publicis Groupe India spotlights Škoda owners, who are fans of the brand, and encourages countless admirers, currently non-owners, to take the leap to buy one. Creatively led by BBH India, ‘Team Drive’ is Publicis Groupe India’s bespoke ‘Power of One’ unit created especially for Škoda Auto India.
Published on August 25, 2025