Shen Haixong (6th R) among guests during the ceremony in Beijing, China, January 5, 2024. /CMG

Shen Haixong (6th R) among guests during the ceremony in Beijing, China, January 5, 2024. /CMG

China Media Group (CMG) on Friday unveiled the list of mega-sporting events it will broadcast in China in 2024, including 32 “golden” competitions and 9 special ones.

During the event, the Chinese sports-themed art exhibition “From Beijing to Paris – Olympic Tour of Chinese and French Artists” was also launched.

CMG President Shen Haixiong, Deputy Director of the General Administration of Sport of China Zhang Jiasheng, and Vice President of China Disabled Persons’ Federation You Liang attended the event.

An artist speaks during the launch ceremony for the Chinese art exhibition

An artist speaks during the launch ceremony for the Chinese art exhibition “From Beijing to Paris – Olympic Tour of Chinese and French Artists” in Beijing, China, January 5, 2024. /CMG

An artist speaks during the launch ceremony for the Chinese art exhibition “From Beijing to Paris – Olympic Tour of Chinese and French Artists” in Beijing, China, January 5, 2024. /CMG

Sports communication is not only one of the most innovative and dynamic areas of CMG, but also a key part of the high-quality development of CMG, said Xue Jijun, a member of the editorial board of CMG.

In 2023, CMG broadcast and promoted the Chengdu World University Games and Hangzhou Asian Games and Para Asian Games, Xue said.

CMG has promoted exchanges and cooperation with international sports organizations and continued to expand its influence in China and abroad, he added.

Xue Jijun speaks during the ceremony in Beijing, China, January 5, 2024. /CMG

Xue Jijun speaks during the ceremony in Beijing, China, January 5, 2024. /CMG

Xue Jijun speaks during the ceremony in Beijing, China, January 5, 2024. /CMG

In 2024, CMG, which owns the broadcasting rights of many international sporting events within China, will continue to improve its brand with “golden” sports events and innovative trials.

CMG, which has signed an agreement with the Olympic Broadcasting Services (OBS) on the production of international broadcast feed for Paris 2024, will fully apply the advanced “5G+4K/8K+AI” technology to provide top-notch audio-visual services to hundreds of millions of audiences around the world.

In compliance with the consensus reached by the presidents of China and France, CMG will work with Chinese and French artists to deeply explore the cultural and spiritual connotation of the Olympic movement, tell the Olympic story, and promote country-to-country and people-to-people relations via sports.

CMG will produce international broadcast feed for events in four sports, namely gymnastics, table tennis, badminton, and sport climbing.

CMG’s broadcast plan of 2024 sports events:

2024 Paris Olympics and Paralympics

2024 Winter Youth Olympic Games

14th National Winter Games

Tennis: Australian Open, Wimbledon, French Open, U.S. Open, China Open

Swimming: World Aquatics Championships

Table tennis: World Team Table Championships, Mixed Team World Cup

Badminton: Thomas and Uber Cup

Football: U23 Asian Cup, UEFA Champions League, UEFA European Championship, Ligue 1, Premier League, Serie A, Bundesliga, Chinese Super League

Basketball: CBA, NBA

Ice hockey: NHL

Skating: Short Track Speed Skating Championships, Figure Skating Championships

Handball: China Handball Super League

Dragon boat race: Chinese Dragon Boat Race Tournament

Frisbee: China Frisbee Tournament

Marathon Series

China’s Yacht race in Jinhai Lake, Beijing

Inaugural International Canoe Super Cup

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